Strategy you can feel. Momentum you can measure.
I make strategy usable: clear choices, a weekly rhythm, and results you can verify.
SportsLock: learning under fire
30 person team; I was employee #4, Director of Biz Dev. We raised $7M, partnered with Under Armour, Roc Nation, Chipotle, the White Sox, grew to 200k users, then a law change hit and the market collapsed. I left with urgency, humility, and a bias for decisions that move rooms.
2nd String Marketing: Founder / CSO
We kept owners alive during shutdowns and then scaled them up, site, CRM, social, content, and media working as one. Parcil Safety’s 90 day inflection, BUTI Yoga’s retention engine, Gail’s Harley Davidson’s local demand capture, one cadence: decide, design, deliver.
How I lead and get led
Team first, low ego, high standard. I’m loyal, passionate, and coachable, direct in the room and generous with credit.
Who I am, how I work, what I ship
My passion is helping business owners uncover opportunity and build the playbook that helps them execute and scale.
Team first. Coachable. Clear. Fast. Loyal.
- Team and culture over ego: protect the room, raise the bar, share the win.
- Coachable and direct: invite feedback, apply it next sprint, show the change.
- Clarity before clever: decisions the whole team can execute.
- Action beats theory: ship weekly, measure simply, adjust openly.
- Ownership: names, dates, next moves. No passengers.
SixthMan AI: Founder
OS for insurance growth (speed to lead, recruiting, onboarding, churn signals, scorecards). Paused rollout to pursue the right strategy role.
Neat Geeks: Founder
- Took from idea to revenue in 60 days; scalable ops and sales model for residential and commercial.
2nd String Marketing: Founder / CSO
- Sparked stalled brands with fresh creative, honest data, weekly momentum.
- Case: Parcil Safety: +398% sales in 90 days; profit +20,450%.
- Case: BUTI Yoga: when studios closed, we didn’t panic : we built an online engine and scaled to 10,000+ monthly members with content rituals and CRM streaks.
- Case: Gail’s Harley Davidson: $2.06M; 137 bikes; 4,582 leads.
Chamber Media: Product & Sales Lead
- Launched a short form video product; generated $1M+ in 90 days.
- Built creative systems; trained a team of six.
SportsLock: Director of Business Development (Employee #4)
- Raised $7M; 200k users; national partnerships (Under Armour, Roc Nation, Chipotle, White Sox).
- Industry law change ended the run; I left with grit, speed, and a clearer playbook.
$7M raised
Early stage capital at SportsLock; national brand partners.
$10M+ ARR sold
Across Cardone Advertising, Chamber Media, and 2nd String Marketing.
200k users
Scaled acquisition through partnerships and ambassadors.
Saved and scaled 10+ businesses
Hands on through and after COVID; built engines that kept owners alive and growing.
Built for Razorfish
I’m built for how Razorfish wins: purpose connected to performance, creativity backed by measurable outcomes.
Beliefs in common
• Keep momentum by cutting complexity.
• Earn credibility by ignoring vanity metrics and measuring what matters.
• Great strategy accelerates teams and work.
Where I plug into your practices
• Integrated Brand Experience : coherent experiences across channels people actually feel.
• Consumer & Content Experience : creator systems and editorial cadence that feed discovery and loyalty.
• Media Experience : test into new placements with disciplined flighting and clear readouts.
• Retail & Commerce Experience : join demand generation with conversion so budgets pay for themselves.
• CRM & Loyalty Experience : personalized conversations at scale that protect margin and reduce churn.
How I’ll contribute
• Turn complex briefs into choices, choices into weekly proof, proof into stories that travel.
• Facilitate working sessions that end with owners, dates, and budgets.
• Package evidence that helps win the next pitch while we deliver the current one.
CHAMPION : the machine I bring to every pitch
Each letter is a gear: inputs we care about, rituals we run, outputs we ship.
C : Category & Customer
Care: who we’re for; where we win.
Ritual: ICP cards; friction to remove weekly.
Output: persona grid + “don’t chase” list.
H : Headline & Hypothesis
Care: focused point of view and testable bets.
Ritual: define the POV; tie experiments to it.
Output: POV statement + fundable test slate.
A : Advantage & Offer
Care: why we deserve the sale; offer ladder.
Ritual: price to margin/LTV; one click try/buy.
Output: flagship, bundles, VIP.
M : Motions & Journey
Care: behavior at each stage.
Ritual: map decision moments (trigger→message→channel→metric).
Output: journey with SLAs.
P : Pipeline
Care: Paid • Owned • Partners • PR.
Ritual: weekly budget shifts; creator briefs; partner offers.
Output: one page flighting view.
I : Instrumentation
Care: KPIs that matter; cohorts over vanity.
Ritual: simple dashboard: acquisition → conversion → retention → margin.
Output: green/red lines + next tests.
O : Orchestration
Care: who does what by when.
Ritual: 20 minute weekly learn and adjust; 72 hour Decision Pack after workshops.
Output: owners, dates, budgets; blockers cleared.
N : Nurture & Net Retention
Care: keep the promise after purchase.
Ritual: lifecycle triggers; community rituals; save call protocol.
Output: retention ladder + referrals.
Outcomes that match the role
+398% sales in 90 days
Profit +20,450%; $56K→$281K/mo; $754→$155K/mo
What changed
UGC/authority creative → budget shift • Site CRO • CRM win backs • TOF/MOF/BOF to ROAS→MER→LTV
role fit$27M → $38M premium
350+ agents performing with steady throughput
What changed
Journey rebuild • CRM triggers (revival/onboarding/retention) • coaching cadence • cohort dashboards
role fitFrom shutdown to 10,000+ members
Studios closed; we rebuilt online: subscription engine + CRM streaks = durable revenue.
What changed
Personas refresh • subscription Story System • CRM streaks • ritual content for retention
role fit$2.06M • 137 bikes
4,582 leads • 459 appts • 32.88 ROAS
What changed
Local Site story • dept offers • paid Social demand capture • CRM routing to schedulers
role fitFounder / CSO
Three person engine; weekly honest tape
What changed
Story → funnel → Site → CRM → measurement; learning cadence set next tests
role fitStrong is a team sport
Season model with missions and a live leaderboard
What changed
Decision Moments • Story System • Creator cadence • Shop the Scroll • revenue sandbox
Built this GTM for fun for my neighbors this week.
role fitWhy me, why now
Most strategy dies between the big meeting and next Tuesday. Not because teams lack talent. Because incentives, time and noise pull in different directions. If that tension isn’t resolved fast, nothing ships and nobody learns.
I learned speed and clarity the hard way. At SportsLock a law erased momentum in a day. At 2nd String Marketing I kept owners alive and then scaled them with a weekly rhythm that paid for itself. BUTI Yoga went online and grew when the doors closed. Parcil Safety multiplied profit by aiming spend where proof existed. Gail’s Harley Davidson created demand instead of waiting for it. IBFIT got a full go to market in a week because the problem required it.
You don’t get a slogan with me. You get choices, a cadence, and evidence anyone:client, CFO, creative:can verify. I simplify the field, assign owners, clear blockers, and keep score where it matters: acquisition, conversion, retention, margin.
Razorfish pairs imagination with rigor. You connect purpose to performance across brand, content, media, commerce, and CRM. Put me in the rooms where the brief is complex and the stakes are real. I’ll turn noise into motion:and motion into momentum you can measure.
Let’s win the pitch, and the performance that follows.
Patrick Malek • 630.338.2662 • [email protected]